For every pound you pledge to lose through June 30, 2010, the Pound For Pound Challenge will donate 14¢ to Feeding America® — enough to deliver one pound of groceries to a local food bank. $800,000 maximum donation.

Check it out here Wake Up To Hunger

Our hats are off to General Mills and NBC. This cause and effort is definitely worthy of our 5 Star Kindness Rating.

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